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Read This If You Befriend Your Team Members on Facebook

4 Apr

Social networking is a wonderful tool to build your business, but should direct sales leaders befriend their team members?

I recently heard a self- proclaimed direct sales expert encourage managers and directors to be friends with their team members on Facebook. She said that way you can get to know what is going on in the lives of your downline.  Some may wholeheartedly agree with this. Yet perhaps there is another way to look at this.

With regard to being offline – for those who work outside the home, are you good friends with your boss? What about your boss’s boss?  Does your boss regularly share photos of grandpa’s birthday party or of himself at the ballgame while enjoying some adult beverages? Does your boss start your weekly staff meetings by sharing her frustrations, her personal highs and lows?  Perhaps for some of you, this is true.  Though for most others, you do not socialize with the boss on your off time.

Some will be quick to defend that direct sales works differently than a “real job.”  That is a sad statement that partly contributes to the maligned reputation that if you have a direct selling business you don’t have a real job. For those who run their business like a business, then direct sales absolutely is a real job.

Still others reading this are saying that being a direct sales leader is not the same as being a boss.  No arguments there. If you are an independent consultant, you are not an employee; so technically you are correct – there is no boss and employee relationship. Notwithstanding, if you are a manager or director within the company or within your downline, you still should behave like a boss and set a good leadership example.

Back to your personal Facebook page: is it a good idea to befriend downline members on your personal Facebook page?

Some say Yes, it is a good idea. Their reasoning is that you’re all one big happy family and you want to share your life with the ‘sisters’ on your team and you want them to get to know you better.  You believe that you may be their manager but you’re a person first and they should get to see the good, the bad and the ugly about you.  Everyone on your team is a new friend and you’re just like blood relatives. You may also believe that you should know everything that they’re up to or that you want them to see how you market your business. You think befriending your team members is a fabulous idea.

Others say No way, it’s a terrible idea. If you’re truly running your business like a business, and if you are a manager or director, especially if you have a large downline, then you need to be able to have some time to yourself. Otherwise, if you’re on Facebook, and if you opt to befriend your downline, they can hit you up on chat and distract you from what you were doing while you are ‘on your own time.’ Your activity and status updates will also be scrutinized. You may work 12 hours a day on your business, but also post a couple different status updates a day, or share a YouTube or play a game – and suddenly there will be downline members that take those actions and assume you’re sitting on Facebook all day while they’re out working their tail off so you can earn a bag of money off of them.  Or you may be frustrated with an idiot driver or store clerk and want to let off steam. Suddenly, some of your downline will find cause to accuse you of being two-faced; all nicey-nice with them and a totally different person on Facebook.  Do you really want to have your every action scrutinized that closely?

There isn’t a right answer here, other than what is right for you and your situation. It’s just wise to consider both sides of the Facebook debate before you opt to befriend your downline. If you already accepted friends with many of your team and are now having second thoughts, perhaps it’s a good time to start a separate FB page just for your business. Then alert your friends that you’re moving your business type activity to the other page. When you delete them as friends, they’ll still have access to you on the work site.

The choice is yours; so choose wisely. I would love to read your comments on this.



Join Home Party Divas today for coaching, support, advertising and support for only $19.97 a month.

Debbie Shulman, Owner of Home Party Divas is a mom of 4 and a happy wife in a happy life. Lives in Florida. She loves direct sales and feels it is the best way to own a business without a large investment.


Communication Style Compatibility is Key When Shopping for a Sponsor

6 Mar

What’s your preferred method of communication? Face to face? Phone? Email or text?  Most of us tend to lean more toward one style over the other. Some are strongly opposed to texting or to using the phone. Before you sign up with a particular sponsor is the time to find out if your communication styles are compatible.

He may be smart, experienced and appear to be a good fit for you; but if you really learn best by talking on the phone or don’t check your email very often; and your sponsor is glued to the computer it could pose a problem. Wouldn’t you rather find out about the communication conflict before you finalize your enrollment?

That is not to say that just because your preferred methods are not the same that you won’t be able to build a successful business.  There are plenty of people who can adapt to any method of communication and therefore this becomes a moot point. Nonetheless, it’s still something worthy of discussion during your investigation and research stage.

If the sponsor you want to sign with does indeed communicate opposite of your preference, only you can decide if this is a deal breaker.  Two factors to consider in your decision process:

1.  If you really prefer telephone over email but seem drawn to a sponsor who prefers email, you will need to figure out a way to live with email communication and to check your email more frequently or find someone who is more of a phone person. Be realistic.

2. If you’ve found someone who in all other aspects is a good fit, then simply ask them if they have anyone else in their downline who is more of a phone communicator. The theory behind this is that you would still have access to your “first choice” and to any team meetings or websites, plus you would also have a direct sponsor who communicates in the manner you prefer.  This may be an ideal situation for all.

Lastly, in addition to discussing the preferred communication style of your potential sponsor, ask about availability – specifically how early or how late the sponsor accepts communication. If your sponsor is on a different time zone or is an early bird and you’re a night owl, this also could prove to be a problem.

Choose wisely, as most direct sales party plan companies do not allow you to switch sponsors once you have enrolled.



Join Home Party Divas today for coaching, support, advertising and support for only $19.97 a month.

Debbie Shulman, Owner of Home Party Divas is a mom of 4 and a happy wife in a happy life. Lives in Florida. She loves direct sales and feels it is the best way to own a business without a large investment.

Are You Sure Your Emails are Getting in your Customer’s Email Boxes?

14 Feb

th (5)Do you have a sales funnel? Do you want people on your email newsletter? Do you want to increase sales? Let me share with you some basic concepts in email marketing.

1. At Events- DO NOT add people’s emails to your list until they say or write down that they want to receive it. It is against Federal Laws to add people’s email addresses to your list WITHOUT their permission. So you must have an Opt In.

2. No One Wants Your Newsletter- They will not read it, unsubscribe or it will end up in spam. People want value. Whether they buy from you that day or not, ask them if they would like to receive coupons and special gifts to use in the future. PROVIDE VALUE!

3. Make sure your emails are being delivered and clickable. Your subject line and your from address is important. Use YOUR name in the subject box. It is more personal than the company’s name. Write directly to them. Use ‘you’ in the body not plural nouns. Remember, only one person is reading the email.

Deliver-ability. use a system like aweber or to ensure they are receiving your email in the inbox and not spam. These two companies have the highest deliverable rate. Having one of these services (mailchimp is free unless you want additional services) will show you how many clicks, who opened it and other important stats.

Clickable…make sure you want people to click on it. Make it interesting where they have to say yes and want to click on it. Saying ‘May Newsletter’ will end up in the trash. Use “Do you have bad breath…?” People who do will say yes, click and read about your tooth paste or mouth wash. So ask a question that will have them say yes and click. Or say something funny like “How my husband started dating again” WHAT??? Your husband is dating? Yeah, share how the two of you started going out again. Funny right? Your emails can offer your latest blog post, website, coupon, sale. Otherwise if it is the latest product sale they will just delete. People are bombarded with this every day.

4. Your email should have your website, social media sites, blog link, phone number. There is no excuse that a customer can not contact you.

5. Have a form on your website or blog offering something of value. Have a box that says “sign up for our monthly newsletter WILL NOT gain you new customer email addresses. But saying “Type your email address in the box for special coupons and events” or give a free tool like we have “Fill this form out for How to Gain New Customers at your Vendor Shows“. Of course many of my potential customers want that info, so they will fill it out and I add them to my email marketing list because they know I am adding them.

These are the basics to get started. Above all, make sure you are collecting names and emails at events, parties and where ever else you are. But make sure you get their permission.



Join Home Party Divas today for coaching, support, advertising and support for only $19.97 a month.

Debbie Shulman, Owner of Home Party Divas is a mom of 4 and a happy wife in a happy life. Lives in Florida. She loves direct sales and feels it is the best way to own a business without a large investment.