January can be a letdown for some direct sellers who are coming off a busy Christmas season. June is hard to get bookings with grads and dads. July can be just as difficult with summer heat and planned vacations. Because of the above mentioned challenges, successful party plan consultants often find themselves working harder during the J-months than any other.
It would be a mistake to take these months off. Some consultants have the attitude that if it is slow, they might as well just wait until it picks back up again before they start working. The problem with that logic is that the party plan direct sales business requires constantly planning ahead. Planning for the current month, in the current month isn’t going to be very fruitful. The time to schedule June Open Houses or July pool or patio themed parties is in May.
November and December can be very busy months for direct sellers. They are also months when sales and bookings come much easier and don’t require working as hard to get them. Because of the easier sales during the holiday season, it’s also the prime time to challenge yourself by setting up for January.
The J-months could require being creative or, in some cases, going back to basics to keep your business running at an even pace. If you’re struggling it may be because you’ve veered too far off the simple system that your company has set up for you. Or just the opposite, sometimes it requires you to do something a little differently. Figure out which adjustment is needed for your business.
Use the five ideas below to help prevent your J-Months from being a snooze-fest.
- Online Efforts – Fresh content is the key. Whether you have a website or a blog, adding fresh content will keep your readers interested and can even help drive more traffic to your website. Updating a blog twice a week should be the minimum standard. Anything less than that, and you’re going to see little to no results.
- Offer Special Promotions – many companies will offer additional hostess or customer specials during the J-Months because they recognize it can be a slower time of year. Take full advantage of these extra specials. If you predetermine that no one on your mailing list would be interested in the specials, then you’re doing a disservice to your sales business. Spread the word…
- Direct Mailings – Cold calling and soliciting is highly frowned upon by many companies, but that doesn’t mean you can’t break into new markets. Why not mail some catalogs to a targeted audience? Decide which market segments could benefit from your products. Depending on your product line, potential groups could be daycare centers, animal shelters, senior living communities, or apartment complexes. After a few days, you should call to follow up.
4. Product Displays – Do you know anyone who owns or works at a salon, boutique, or any other establishment that gets a fair amount of foot traffic? Ask the manager or owner if you could set up a small display at their reception desk for a week or two. Be sure to leave product catalogs and business cards too.
- Ask for referrals – If you’re not comfortable asking friends, family or other contacts for referrals of people they know who may be interested in your business opportunity or product offering, ask where they get their hair cut, or what vet their puppy uses or if they can think of any other business owner who may be willing to set up a display.
It doesn’t matter what month it is now. Those slower J-months: January, June and July arrive at the same time every year. Plan ahead and while your competitors are sitting idle and frustrated, you’ll be busy with your business.