Don’t Freak Out Over Your Launch Party

17 Feb

No matter what direct sales company you join, most companies suggest that you have a launch party so that everyone you know gets the opportunity to come and support your new venture. For some this is an exciting time.  For others, it is very nerve wracking and they get pretty uptight about it.  Your “Grand Opening” should be a fun, relaxing time; not something to freak out about. How you prepare, plan and present your business will determine if you look at it with anticipation or with nausea.

Generally an open house format will work best.  If you’ve selected a good company to represent, with a great product line, you won’t need to sell it – you’ll simply need to introduce it. Nothing sells itself, though. You do have to tell people about it. This is where your launch party comes in. You can showcase and introduce the entire line you will be selling.  Referrals are an excellent way to grow your business, so people need to know what products you have to sell, or they won’t be able to give your referrals.

Think about timing

Give some thought to when you plan to hold your launch party.  Obviously you want as many people as possible to attend, so pick a day when the majority of your family, friends and associates can come. Keep in mind that no matter what date you pick, it won’t be good for some people; it’s just a fact. Don’t let it bum you out.  Be sure to over invite.  You could invite 150 people and have 12 people show up, and that’s actually considered a pretty good turnout.

Weekends tend to work best, especially for an open house format.  Send an invitation at least two or three weeks before the event.  Ask for R.S.V.P.s so you can get a head count for food. Plan on not getting too many people to respond; this is normal.  This is why it is absolutely imperative that you follow up with a personal phone call.  Experience and history has shown only those who R.S.V.P. or whom you actually speak with will show, and even then you’ll have some no-shows.

Keep in mind what you want to accomplish

Stay focused on why you are having a launch party.  Likely it is because you want to:

  • Let people know about your new business and the products you carry
  • Provide a non-threatening, no-pressure environment
  • Have products available for sale (optional, but encouraged if you can swing it)
  • Have recruiting information available

Your starter kit should be adequate to introduce your business. If you don’t have any extra inventory to cash and carry, don’t panic or feel that you need to charge up a credit card that you really can’t afford. It is certainly acceptable to use your starter kit as samples.

Details, Details

If you remember nothing else, remember this: keep it simple.  For an open house, there is a couple of hours that your guests can pop over to talk with you, mingle, eat and look at products.  It takes the pressure off and should be a casual, light environment.

Have a separate table with your products displayed along with your catalogs and business cards. People like takeaways too so if your business is conducive, that is a good place to set up goodie bags for them to take home. Include a recruiting brochure in it as well. You never know if they may be silently interested or know of someone who is.

Have your snacks set up on a table for a self service. This takes the pressure from you feeling that you need to wait on your guests. It also gives them an opportunity to do as they please, according to the amount of time they have to stay.

It’s Show Time

On the day of your launch party, decorate your mailbox with something obvious such as balloons and/or yard signs to alert all your guests. Now is no time to fly under the radar.  Put a sign or notice on your door that invites guests to “come on in.” You’re not going to be playing butler for the day, but rather your focus should be on introducing your new business and the product line.

Use this opportunity to book hostess parties, sell products, and let people know how easy it is to order.  Encourage online orders. Remember to relax, have fun and that you don’t have to have all the answers. Keep it simple, and you’ll be fine.



Join Home Party Divas today for coaching, support, advertising and support for only $19.97 a month.

Debbie Shulman, Owner of Home Party Divas is a mom of 4 and a happy wife in a happy life. Lives in Florida. She loves direct sales and feels it is the best way to own a business without a large investment.


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